PRIVACY POLICY

Introduction

At LUIZ LUX, operated by LQ UNIQUE BOUTIQUE LTD, we respect your privacy and are committed to handling your personal information responsibly, securely, and transparently.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our online store, browse our collections, place an order, contact our customer support team, or otherwise interact with our website and services.

LQ UNIQUE BOUTIQUE LTD, located at 7 Coronation Road, Dephna House, London, NW10 7PQ, United Kingdom, is the business responsible for the personal information processed in connection with the operation of LUIZ LUX, except where another organization acts as an independent controller.

We process personal information in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, where applicable.

Where consent is legally required, we will request it before carrying out the relevant processing activities.

1. Information We Collect

We may collect personal information that you provide when using our website or purchasing our products.

This information may include:

  • Full name
  • Email address
  • Telephone number
  • Billing and shipping addresses
  • Order information and purchase history
  • Account registration details, where applicable
  • Product preferences and customization instructions
  • Customer support inquiries and correspondence
  • Reviews, comments, and other submitted content
  • Images, artwork, photographs, or text uploaded for personalized orders

We collect information reasonably necessary to process purchases, prepare and deliver products, provide customer support, and operate our online store.

Some information is required to complete a transaction. If you choose not to provide it, we may be unable to process your order or provide certain services.

2. Information Collected Automatically

When you visit our website, certain technical and usage information may be collected automatically through cookies, server logs, and similar technologies.

This information may include:

  • Internet Protocol (IP) address
  • Browser type and version
  • Device type and operating system
  • Pages visited and browsing interactions
  • Referral websites and traffic sources
  • Approximate geographic location derived from technical information
  • Session information and website preferences
  • Date and time of visits
  • Technical errors and website performance information

We may use this information to maintain website functionality, understand how visitors use our services, improve performance, prevent fraudulent activity, and enhance the overall shopping experience.

3. How We Use Personal Information

We process personal information for legitimate business and operational purposes, subject to applicable legal requirements.

Order Processing & Fulfillment

To receive and process purchases, confirm orders, prepare customized products, coordinate production, and arrange delivery.

Payment Processing

To facilitate transactions, payment verification, refunds, accounting, and fraud prevention through authorized payment providers.

Customer Communication

To send order confirmations, shipping updates, delivery notifications, and responses to customer inquiries.

Customer Support

To assist with returns, refunds, replacements, cancellations, product questions, and other customer service requests.

Website Operation & Improvement

To maintain website functionality, analyze performance, troubleshoot technical problems, and improve our online services.

Personalization

To remember customer preferences and provide relevant product information or recommendations where permitted.

Marketing & Promotions

To communicate about products, special offers, and store updates where permitted by applicable marketing and privacy laws.

Security & Legal Compliance

To protect our website, investigate suspicious activity, maintain required business records, and comply with legal obligations.

Legal Bases for Processing

Where the UK GDPR applies, we rely on an appropriate legal basis for each processing activity.

These may include:

  • Performance of a Contract: Processing information necessary to complete purchases, fulfill orders, and provide requested services.
  • Legal Obligations: Maintaining records and complying with applicable accounting, tax, consumer protection, and regulatory requirements.
  • Legitimate Interests: Improving website security, preventing fraud, providing customer support, and managing business operations where our interests are not overridden by individuals’ rights.
  • Consent: Processing information for certain marketing, advertising, analytics, or non-essential cookie activities where consent is required.

Where we rely on consent, you may withdraw it at any time, without affecting the lawfulness of processing carried out before withdrawal.

4. Cookies & Similar Technologies

Our website may use cookies, tracking pixels, and similar technologies to support essential website functions and improve the browsing experience.

These technologies may help us:

  • Maintain shopping cart functionality
  • Remember language and website preferences
  • Support account login features, where available
  • Improve website security
  • Analyze traffic and website performance
  • Understand customer interactions
  • Measure advertising effectiveness
  • Display relevant content or advertisements

Some cookies are strictly necessary for website functionality.

Others, including certain analytics, personalization, and advertising cookies, may require your consent before they are activated.

Where required by UK privacy and electronic communications rules, we will obtain appropriate consent before placing or accessing non-essential cookies.

You may manage your preferences through any cookie consent tools provided on our website or through your browser settings.

Disabling certain cookies may affect website functionality.

5. Comments, Reviews & Customer Submissions

If you submit a product review, comment, or other content through our website, we may collect the information you provide.

We may also process limited technical information to help prevent spam, fraudulent submissions, and misuse of our services.

Reviews or comments intended for public display may be visible to other website visitors after publication.

Please avoid including sensitive personal information in publicly accessible submissions.

We may moderate or remove submitted content where necessary to maintain website security, comply with applicable laws, or enforce our store policies.

6. Uploaded Images & Personalized Content

Certain products offered by LUIZ LUX may allow customers to submit names, photographs, text, artwork, or other materials for customization.

We use these materials to prepare and fulfill the requested products.

Where necessary, we may share relevant customization information with production, printing, or fulfillment partners involved in completing your order.

We do not intentionally publish private customization materials without appropriate authorization or another lawful basis.

If you upload photographs or other image files, we recommend removing unnecessary embedded metadata, including GPS location information, before submission.

Uploaded materials may be retained for a reasonable period to support order fulfillment, customer service, dispute resolution, and applicable legal requirements.

7. Payment Information & Transaction Security

Payments made through LUIZ LUX are processed by authorized third-party payment service providers.

Depending on the payment options available at checkout, these providers may include Stripe, PayPal, or other supported payment processors.

LUIZ LUX does not directly store your complete credit or debit card details.

Payment providers may collect and process financial information in accordance with their own privacy policies, security procedures, and legal obligations.

We may retain limited transaction information, including:

  • Payment status
  • Order totals
  • Transaction references
  • Refund records
  • Billing information necessary for accounting or customer support

This information may be used for order management, payment reconciliation, fraud prevention, and legal compliance.

8. Third-Party Service Providers

We work with third-party service providers that support our online store and business operations.

These may include:

  • Payment processing providers
  • Production and print-on-demand partners
  • Warehousing and fulfillment services
  • Shipping and logistics companies
  • Website hosting and maintenance providers
  • Analytics and advertising platforms
  • Email and communication services
  • Customer support systems
  • Fraud prevention and security services

We may disclose relevant personal information to these providers where reasonably necessary for them to perform their services.

Where a provider processes personal information on our behalf, we seek to establish appropriate contractual and data protection safeguards as required by applicable law.

Certain providers may act as independent data controllers for specific activities, such as payment processing or delivery services.

9. Analytics & Advertising Technologies

We may use analytics and advertising technologies to understand website activity, improve our services, and measure marketing effectiveness.

Depending on the services enabled, these technologies may include Google Analytics, Meta advertising tools, or similar platforms.

Such technologies may process information about:

  • Website visits and page interactions
  • Browser and device characteristics
  • Advertising engagement
  • Referral sources
  • Shopping activity and conversion events

Where required by law, we will obtain consent before activating non-essential analytics or advertising technologies.

You may also manage certain advertising preferences through your browser settings, our available privacy controls, or the settings offered by relevant advertising platforms.

10. How We Share Personal Information

LUIZ LUX does not sell customer contact lists as part of its ordinary business operations.

However, we may disclose personal information to trusted third parties when reasonably necessary to operate our business and provide our services.

Information may be shared for purposes including:

  • Processing and delivering customer orders
  • Completing payments and refunds
  • Providing customer support
  • Managing production and fulfillment
  • Maintaining website functionality and security
  • Preventing fraudulent transactions
  • Complying with legal obligations
  • Responding to lawful requests from public authorities
  • Protecting the rights and safety of our customers and business

Certain advertising and analytics activities may also constitute the sale, sharing, or targeted advertising use of personal information under some privacy laws.

Where such laws apply, we will provide the notices and privacy choices required by those laws.

We do not authorize service providers acting on our behalf to use customer information for unrelated purposes outside the scope of their services, except as permitted by applicable law.

11. International Data Transfers

LUIZ LUX is operated by a United Kingdom-based company and serves customers in multiple countries.

Because we work with international production, fulfillment, logistics, and technology providers, personal information may be transferred to or processed in countries outside the United Kingdom.

These countries may have data protection laws that differ from those in the UK.

Where required by applicable law, we will implement appropriate safeguards for international transfers.

Such safeguards may include:

  • Transfers to countries recognized as providing adequate data protection
  • Approved contractual safeguards, such as the UK International Data Transfer Agreement or an applicable UK Addendum
  • Other legally recognized transfer mechanisms

Customers may contact us for further information about the safeguards applicable to relevant international transfers.

12. Data Security

We take reasonable technical, organizational, and administrative measures designed to protect personal information against unauthorized access, misuse, alteration, disclosure, or loss.

These measures may include:

  • Secure website connections
  • Restricted access to customer information
  • Appropriate account and administrative controls
  • Secure third-party payment processing
  • Operational security procedures
  • Monitoring and fraud-prevention measures

Although we take reasonable precautions, no website, electronic transmission, or digital storage system can be guaranteed to be completely secure.

We encourage customers to protect their account credentials and avoid sharing sensitive information with unauthorized individuals.

13. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy or to meet applicable legal requirements.

Retention periods depend on the nature of the information and the reasons for processing it.

Information may be retained for purposes including:

  • Order processing and fulfillment
  • Customer service and dispute resolution
  • Accounting and tax compliance
  • Fraud prevention and transaction security
  • Compliance with legal and regulatory obligations

For example, certain financial and accounting records may need to be retained for periods required under applicable UK tax and company recordkeeping rules.

When personal information is no longer required, we will take appropriate steps to delete, anonymize, or securely dispose of it, subject to legal retention requirements.

14. Your Privacy Rights

Depending on your location and applicable data protection laws, you may have rights regarding your personal information.

Under the UK GDPR, these rights may include:

Right of Access

You may request confirmation of whether we process your personal information and obtain a copy of eligible information.

Right to Rectification

You may request corrections to inaccurate or incomplete personal information.

Right to Erasure

You may request deletion of personal information in certain circumstances, subject to applicable legal exceptions.

Right to Restrict Processing

You may request that we limit certain processing activities where the law provides this right.

Right to Data Portability

You may request eligible personal information in a structured, commonly used, machine-readable format.

Right to Object

You may object to certain processing activities, including direct marketing and processing based on legitimate interests, where applicable.

Right to Withdraw Consent

Where processing relies on consent, you may withdraw that consent at any time.

Rights Relating to Automated Decision-Making

You may have rights concerning certain decisions made solely through automated processing that produce legal or similarly significant effects.

Additional Privacy Rights

Depending on your jurisdiction, you may have additional rights concerning targeted advertising, data sharing, or other processing activities.

We may request reasonable information to verify your identity before responding to certain requests.

Where the UK GDPR applies, we generally aim to respond to valid requests within one month, subject to any lawful extension or exception.

Some requests may be limited where information must be retained for legal compliance, fraud prevention, contractual obligations, or other legally permitted reasons.

15. Marketing Communications

Where permitted by applicable law, we may send customers information about new products, promotions, special offers, and store updates.

We will obtain consent for marketing communications where required by applicable electronic marketing and privacy legislation.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message or contacting our customer support team.

Even if you unsubscribe from marketing communications, we may continue sending essential transactional messages, including:

  • Order confirmations
  • Shipping updates
  • Delivery notifications
  • Refund confirmations
  • Important customer service communications

These messages are necessary to manage your purchases and provide requested services.

16. Children’s Privacy

Our website is intended for individuals who are legally permitted to make online purchases.

We do not knowingly collect personal information from children in violation of applicable privacy or data protection laws.

If you believe a child has provided personal information without the necessary authorization, please contact us.

We will review the concern and take appropriate action in accordance with applicable legal requirements.

17. Third-Party Websites & Embedded Content

Our website may contain links to external websites, social media platforms, videos, images, or other third-party services.

When you interact with these services, the relevant providers may collect or process personal information under their own privacy policies.

We encourage customers to review third-party privacy notices before providing personal information.

We are not responsible for the independent privacy practices of third-party websites, except where applicable law provides otherwise.

18. Business Transfers

If LQ UNIQUE BOUTIQUE LTD undergoes a merger, acquisition, restructuring, sale of assets, or another business transaction, personal information may be disclosed or transferred as part of that process where legally permitted.

Any such transfer will be subject to applicable data protection requirements.

Where required, we will provide appropriate notice regarding material changes to how personal information is processed.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, services, technologies, or applicable legal requirements.

The latest version will be published on this page with an updated revision date.

Where required by law, we will provide additional notice or obtain consent before introducing material changes to certain processing activities.

We encourage customers to review this Privacy Policy occasionally.

20. Contact Us & Privacy Requests

If you have questions about this Privacy Policy, how we handle personal information, or would like to exercise your privacy rights, please contact us using the details below.

LUIZ LUX — Privacy & Customer Support

Legal Business Name: LQ UNIQUE BOUTIQUE LTD

Company Representative: Nguyen Thi Le Quyen

Business Address: 7 Coronation Road, Dephna House, London, NW10 7PQ, United Kingdom

Email: lequyenmmo97@gmail.com

Phone: +84 368 133 511

Support Hours: Monday–Friday, 9:00 AM–5:00 PM (UK Time)

For privacy-related inquiries, please use the email subject line:

PRIVACY REQUEST — LUIZ LUX

We will review your request and respond in accordance with applicable privacy and data protection legislation.

Complaints to the UK Information Commissioner’s Office

If you are dissatisfied with how we handle your personal information, we encourage you to contact us first so we can review your concerns.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

ICO Website: https://ico.org.uk

Thank you for trusting LUIZ LUX. We are committed to treating your personal information with care, respect, and transparency.